Yoé, the biotech-powered skincare brand recognized for its science-first innovation and ultra-clean formulations, is now available at Bloomingdale’s, both online and in select stores nationwide. 

With a deep commitment to sustainability, all Yoé packaging is refillable, and every component is eco-friendly. 

The brand is also a member of 1% for the Planet, reinforcing its mission to give back and create lasting impact beyond skincare.

Founded by Hazel Guo, Yoé was born from a personal journey with autoimmune-related skin sensitivity. 

When existing products failed to deliver results without irritation, Guo set out to create formulas rooted in biotechnology, skincare that delivers visible transformation by working beyond the surface.

At the heart of Yoé is a belief in science-first skincare, where biotech-powered innovation delivers results that outperform beyond the surface. 

Hazel Guo, Founder of Yoé, said, 

“With Yoé, we set out to create skincare that outperforms beyond the surface, combining biotech innovation with results-driven simplicity. Our partnership with Bloomingdale’s marks an important step in sharing that vision with a wider audience of discerning clients and experts.”

Every formula is guided by targeted delivery, with encapsulated actives engineered to penetrate deeper for longer-lasting impact. 

A smarter routine defines the brand’s philosophy, with multi-benefit formulations that streamline daily rituals while addressing multiple concerns at once. 

Yoé’s proprietary SynerGenius Complex further sets the brand apart. It is a biotech innovation designed to maximize the synergy of potent actives for visible results across hydration, repair, and rejuvenation.

Hero products include Ympossible Cream and Ympossible Cream Light, which are Dermatologist-approved and clinically tested. 

The creams are formulated to hydrate deeply, repair, strengthen the skin barrier, and address signs of aging, even for sensitive skin.

Every formula is EWG Verified, vegan, Leaping Bunny Certified, and fragrance-free.

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